Blog Layout

Dual Pricing: Next Generation Payment Processing

Keith Pollins • Feb 08, 2024

Dual pricing is a pricing option that allows merchants to offer different prices for the same product or service depending on the payment method used by the customer. Dual pricing has been around for decades and mostly used by gas stations. This pricing is becoming increasingly popular among merchants as it helps to effectively lower payment processing fees.


The purpose of dual pricing is simple, merchants offer a lower price for customers who pay with cash or with debit cards and a higher price for customers who pay with credit cards. Credit card transactions are more expensive for merchants due to the fees charged by credit card issuers.

Dual pricing benefis both merchants and customers. It helps to reduce payment processing costs for merchants, which can be a high monthly expense for businesses. By offering a lower price for cash or debit card payments, merchants can encourage customers to use these payment methods, which are less expensive to process.


For customers, dual pricing can be an opportunity to save money. By paying with cash or with debit cards, customers can take advantage of lower prices offered by the business.

 

It’s important for merchants to take into consideration that dual pricing is not without its drawbacks. Some customers may feel that they are being penalized for using credit cards, which can lead to negative feelings toward the merchant. Additionally, some customers may not have access to cash or debit cards, which can limit their ability to take advantage of lower prices.


Despite some drawbacks, dual pricing remains a popular pricing option. By offering different prices for different payment methods, merchants can effectively lower payment processing costs while still providing value to their customers. Now that Dual Pricing and Cash Discount Pricing have become more publicly available, many cardholders have grown more accustomed to it which has led more businesses to adopt these pricing options. 

By Keith Pollins 03 Apr, 2024
Batch invoicing Invoicing can be time consuming and take up hours of your week, depending on your client load and accounting software. With QuickBooks Online Advanced, you can quickly create an invoice and then distribute it a variety of ways to get paid faster: Batch the same invoice to send to multiple clients. This is helpful if you have a set invoice for a group of clients every month. If a handful of your clients only use one or two of your services, you can create a general invoice and then batch send that invoice to this cohort without having to personalize each one. Edit multiple invoices within the same window. Advanced allows you to see the invoices you’re working on in the same window. From this view, you can click on each one to make edits while coming back to the main screen. No more sorting through multiple tabs. Note: When you set up your client records in QuickBooks Online Advanced, there are a few fields to pay close attention to – namely, the contact field and the email address. Obviously, batch invoicing won’t work if you’re missing, or have incorrect, email addresses and contacts for your customers. Also, if your customer records include specific details such as tax preferences, those will automatically be applied to their invoice, even if you are sending invoices in a batch. And, if your clients provide you with bank or credit card information to pay invoices, you can automatically run those transactions through Automate tasks with Workflows  Workflows are the QuickBooks Online Advanced way of easily managing and automating repetitive tasks to save time and reduce errors. Workflows enable you to set up email reminders relating to customer invoices, your own recurring bills, and adding a memo to an invoice if certain requirements are met.
Share by: